I’m Arjun Roy, and I’m obsessed with the point where massive scale meets human
intuition.
My career has been a bit of a balancing act: I’ve spent half my days untangling the
rigid,
mission-critical workflows and the other half figuring out what clarity looks like for
millions of players at Activision (Call of Duty).
My background is a mix of high-stakes B2C and B2B,
which has taught me one vital thing: the more complex the system, the more human the
design needs to be. I take pride in helping build products that are strategic, scalable,
and above all else — feel like second nature to use.
Every interaction is part of a larger behavioral loop. I design for second-order effects, not just first clicks.
Every interaction is part of a larger behavioral loop. I design for second-order effects, not just first clicks.
Data signals what is happening; observation reveals why. I use metrics to identify problems and qualitative research to solve them.
Metrics validate, they don't dictate. I balance analytics with ethnographic observation.
The best work emerges from technical limits and business realities, not despite them.
The best work emerges from technical limits and business realities, not despite them.
Currently Playing: Call of Duty: Warzone (obviously), Arc Raiders, Hades II, and Tekken 8!
Currently Reading: Theory of Type Design & Moneyball 2
